I know I'm probably the millionth person to write about this, but I can't help myself. I find the new Burger King ads with the plastic king-head mask very disturbing. I didn't know this until recently, but he first appeared in a 1970's Burger King campaign. Think about that. Not only did it pass muster the first time, but 30 years later, someone in the marketing department apparently thought he was a good idea again. They actually made the conscious decision to bring this scary-ass King character back from the dead.
Great. So not only is The Burger King back, but now he's a fucking zombie.
If I ever pull back the curtains on my bedroom window, and there is something standing there wearing a giant, smiling, king-head mask and holding out anything at all that could even remotely be considered or described as "meatnormous," I think the situation would unfold a little differently than it does on TV. Especially when the zombie king starts out with one hand behind his back. Maybe it's just me, but when I see that commercial, I always expect him to come around with a gigantic knife instead of a breakfast sandwich.
At my house, it would probably be more like this:
BLAM! BLAM! BLAM! BLAM! BLAM! BLAM! click. click. click.
Me: "Holy shit, did you see that?"
My wife: "Yeah! That thing had to have at least 47 grams of fat in it."
My advice? Aim for the forehead, right below the crown.
It's imperative that you destroy the brain. Otherwise, he'll just keep coming back.
Oh, and don't eat the sandwich. That shit will kill you, all zombie-kings aside.