10/12/07

Strap in, shut up and hold on. We're going back.

Last weekend I put an exhaust fan in the ceiling for my wife's grandfather. After a bunch of hours spent in The Hottest Attic In The Universe, he had a ceiling fan that ducted to the side of his house.

While my brother-in-law and I were fitting the fan in between the joists, we found something under the insulation. What we found was this:



A JC Penney catalog from 1977. It's not often blog fodder just falls in my lap, but holy hell this was two solid inches of it, right there for the taking. I thumbed through it quickly and found my next dining room set, which is apparently made by adding upholstery to old barrels:



Also, I am totally getting this for my bathroom, because obviously nothing absorbs errant pee like a nice, thick shag:



There's plenty more home furnishings where those came from, however I'm not going to bore you with that. Instead, I'm going to bore you with something else. The clothes.

The clothes are fantastic. Imagine if you wore them today.

Here's how to get your ass kicked in elementary school:



Just look at that belt. It's like a boob-job for your pants. He probably needed help just to lift it into place. The belt loops have to be three inches long, for god's sake. And way to pull your pants up to your armpits, grandpa.

Here's how to get your ass kicked in high school:



This kid looks like he's pretending to be David Soul, who is pretending to be a cop who is pretending to be a pimp that everyone knows is really an undercover cop. Who is pretending to be 15.

Here's how to get your ass kicked on the golf course:



This "all purpose jumpsuit" is, according to the description, equally appropriate for playing golf or simply "relaxing around the house." Personally, I can't see wearing this unless you happen to be "relaxing around your cell in D-block." Even then, the only reason you should put this thing on is because the warden forced you to at gunpoint.

Here's how to get your ass kicked pretty much anywhere:



I'll bet these guys do ok with the ladies. If you look at that picture quickly, it looks like Mr. Bob "No-pants" Saget has his hand in the other guy's pocket. In this case, he doesn't, although you can tell just by looking at them that it's happened - or if it hasn't happened it will. As soon as he puts down his color-coordinated coffee cup.

Here's how to get your ass kicked at the beach:



He looks like he's reaching for a gun, but you know it's probably just a bottle of suntan lotion in a holster.

How to get your ass kicked in a meeting:



If you wear this suit and don't sell used cars for a living, I believe you can be fined and face serious repercussions, up to and including termination. Or imprisonment, in which case you'd be forced to wear that orange jumpsuit; which, frankly, is a step up.

How to get your ass kicked on every day up to and including St. Patrick's Day

Dear god in heaven, I don't believe that color exists in nature. There is NO excuse for wearing either of these ensembles unless you're working as a body guard for the Lucky Charms leprechaun.

In this next one, Your Search For VALUE Ends at Penneys.



As does your search for chest hair.

And this -- Seriously. No words.



Oh wait, it turns out there are words after all, and those words are W.T.F. I'm guessing the snap front gives you quick access to the chest hair. I think the little tie must be the pull tab. If you look closely, it says, "In case of chest hair emergency, pull tab quickly and back away."

Also, judging by the sheer amount of matching his/hers outfits, in 1977 it was apparently considered pretty stylish for couples to dress alike. These couples look happy, don't they?





I am especially fond of this one, which I have entitled "Cowboy Chachi Loves You Best."



And nothing showcases your everlasting love more than the commitment of matching bathing suits. That, and an appreciative blonde with a look on her face that says "I love the way your junk fights against that fabric."



Then, after the lovin', you can relax in your one-piece matching terry cloth jumpsuits:



I could go on, but I'm tired, and my eyes hurt from this trip back in time. I think it's the colors. I will leave you with these tasteful little numbers:



Man, that's sexy.

--------------------------------------------------

Me and my brothers in 1976.



Dammit, mom.


(If you want to meet the woman responsible for dressing us like this, check out my book here.)

623 comments:

  1. Anonymous7:49 AM

    Wonderful!! Recently, bought very nice dress from Talbots...

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  2. Magnificent posting! The 1970's get-back-to-nature hippie vibe also brought us the chemical fiber fashion revolution, eh? Dang, now I remember.

    Hey, wanna trade linky links with Small & Big? I'd love that. Your blog rocks. It rocks in polyester macrame pleather. If so, link and let me know by commenting on any posting at http://smallandbig.blogspot.com

    Thanks!

    P.L. Frederick (SMALL & big)

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  3. Anonymous12:59 PM

    And for modern day JC Penney ad disasters-

    twisttop.blogspot.com

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  4. Anonymous3:17 PM

    won-der-ful.

    i want some polyester. just because.

    i also want that catalog.

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  5. Anonymous9:13 PM

    That was hawsum. Just hawsum. My jaw literally dropped at a couple of these!

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  6. Anonymous9:50 AM

    My s-i-l turned me on to your blog. You are hilarious. I think my dad had the swimsuit ensemble when I was little. It has a nostalgic familiarity to it. Oh and your previous post - penis ears - can't stop laughing!

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  7. Anonymous6:08 PM

    OMG, I had that mint green suit. It came with a second pair of pants that were a "color coordinated" plaid. And the vest was reversible to the same plaid. You had so many options to wear with all of your Quiana fabric, wide collar shirts. Oh the joy of it then, and the shame of it now!

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  8. Anonymous2:30 PM

    Fast Times at Ridge Mont High immediately came to mind.....
    Thanks for the much needed laugh!

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  9. Anonymous8:04 PM

    I have never laughed so hard when I was looking at these. I then realized when looking at the plaid check suits that I have a family photo from 1976 with my dad & uncle wearing jackets like those. Oh, the horror, the horror!!

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  10. Anonymous2:50 PM

    WOW . thats all i have to say . i was a 90's child & ive always i was born in the wrong era, i thought i was meant for the 70's..... HOLY CRAP IM SO GLAD I WASNT! ... although the all purpose jumpsuit is looking MIGHTY TEMPTING. mmmm yes . love me cowboy chachi, LOVE ME! [add of one of those quick access chest hair pull ties & he is MINE I SAY all mine]

    p.s. got it from a radio stations random click of the week . [ congrats man . that means your officially famous=P ]

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  11. Thats funny! Hey, I graduated HS back in 1977! I think I might have wore had one of those outfits! LOL

    Thanks for the memories JV!

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  12. That was one of the funniest posts I've ever read from anyone. You are officially my favorite blogger.

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  13. Anonymous3:45 AM

    This was linked, amazingly, on a young widows blog. I guess someone thought we needed a laugh today..

    I was born in 1976 and if my mom had worn one of the outfits the 'gals' were were jumped up in the final pic, I WOULD NOT BE HERE TODAY.

    Thanks for totally cracking me up today.

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  14. Anonymous6:10 AM

    Wow guy, you are like an interdimensional comedian, what are you hahahahaha?!

    jazzjugernaut@yahoo.com

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  15. Anonymous1:37 PM

    I always wondered why I got brutalized so much in grade school. I always assumed it was my haughty tone and penchant for racial slurs.

    Thankfully, I can now blame my mother for buying me that damned belt.

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  16. I've never even read your blog before, but I'm glad my friend showed me this. You've helped me journey through my own painful fashion memories of the seventies (I was six in 1977). I'd like to get a look at the Bicentennial Collection, to tell you the truth. Patriotism manifested itself a fashion monster in those days. Just look what the eagle did for bunkbed room decors!

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  17. Wow. I was a kid in the 70s, I must have blocked a lot of this stuff from my memory! I've found some pretty scary things at my grandparents' house, but never anything as horrifying as a 1977 Penny's catalog!!

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  18. Anonymous4:41 PM

    still waiting for the second installation! No other site has your "insight" to the glory of the era

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  19. Anonymous2:26 PM

    Does anyone realize that in another thirty years we'll all look back at today's hot fashions and realize they're worse? I mean, it's hard to find stuff anymore that isn't either so baggy it shows your underwear, "pre-worn" (comes with the holes already in it... what from urban pandaemonium is with that?!), is covered in either logos or dumb/smartalecky messages, or shows as much skin as possible (anyone else think a lot of girls' shirts today look more like a towel strapped around her front, the only real difference [besides the texture of towels] being that an actual towel would have a couple corners or loose length hanging off somewhere?). Sorry to have to say it but compared to today's hot "clothes" these old goofy things look rather nice. Of course, having been raised a homeschooler who doesn't care if everyone else out there would like to kick my ass does change my perspective a bit.

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  20. Stop it! Please No More! I can't breathe!

    What's so sad is that we didn't laugh at this shit back in 1977. (I was getting my ass kicked in high school -- but not in that suit!)

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  21. Anonymous7:35 AM

    Good JoB! :)

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  22. Anonymous3:27 PM

    He He.... this brought flashbacks. Watch out how hard you laugh because the fashions always come back around. I think parents in the 70's were just happy the cloths were clean and minus the pasley prints of the hippy 60's. I loved this.. Thanks for the memmories.

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