10/12/07

Strap in, shut up and hold on. We're going back.

Last weekend I put an exhaust fan in the ceiling for my wife's grandfather. After a bunch of hours spent in The Hottest Attic In The Universe, he had a ceiling fan that ducted to the side of his house.

While my brother-in-law and I were fitting the fan in between the joists, we found something under the insulation. What we found was this:



A JC Penney catalog from 1977. It's not often blog fodder just falls in my lap, but holy hell this was two solid inches of it, right there for the taking. I thumbed through it quickly and found my next dining room set, which is apparently made by adding upholstery to old barrels:



Also, I am totally getting this for my bathroom, because obviously nothing absorbs errant pee like a nice, thick shag:



There's plenty more home furnishings where those came from, however I'm not going to bore you with that. Instead, I'm going to bore you with something else. The clothes.

The clothes are fantastic. Imagine if you wore them today.

Here's how to get your ass kicked in elementary school:



Just look at that belt. It's like a boob-job for your pants. He probably needed help just to lift it into place. The belt loops have to be three inches long, for god's sake. And way to pull your pants up to your armpits, grandpa.

Here's how to get your ass kicked in high school:



This kid looks like he's pretending to be David Soul, who is pretending to be a cop who is pretending to be a pimp that everyone knows is really an undercover cop. Who is pretending to be 15.

Here's how to get your ass kicked on the golf course:



This "all purpose jumpsuit" is, according to the description, equally appropriate for playing golf or simply "relaxing around the house." Personally, I can't see wearing this unless you happen to be "relaxing around your cell in D-block." Even then, the only reason you should put this thing on is because the warden forced you to at gunpoint.

Here's how to get your ass kicked pretty much anywhere:



I'll bet these guys do ok with the ladies. If you look at that picture quickly, it looks like Mr. Bob "No-pants" Saget has his hand in the other guy's pocket. In this case, he doesn't, although you can tell just by looking at them that it's happened - or if it hasn't happened it will. As soon as he puts down his color-coordinated coffee cup.

Here's how to get your ass kicked at the beach:



He looks like he's reaching for a gun, but you know it's probably just a bottle of suntan lotion in a holster.

How to get your ass kicked in a meeting:



If you wear this suit and don't sell used cars for a living, I believe you can be fined and face serious repercussions, up to and including termination. Or imprisonment, in which case you'd be forced to wear that orange jumpsuit; which, frankly, is a step up.

How to get your ass kicked on every day up to and including St. Patrick's Day

Dear god in heaven, I don't believe that color exists in nature. There is NO excuse for wearing either of these ensembles unless you're working as a body guard for the Lucky Charms leprechaun.

In this next one, Your Search For VALUE Ends at Penneys.



As does your search for chest hair.

And this -- Seriously. No words.



Oh wait, it turns out there are words after all, and those words are W.T.F. I'm guessing the snap front gives you quick access to the chest hair. I think the little tie must be the pull tab. If you look closely, it says, "In case of chest hair emergency, pull tab quickly and back away."

Also, judging by the sheer amount of matching his/hers outfits, in 1977 it was apparently considered pretty stylish for couples to dress alike. These couples look happy, don't they?





I am especially fond of this one, which I have entitled "Cowboy Chachi Loves You Best."



And nothing showcases your everlasting love more than the commitment of matching bathing suits. That, and an appreciative blonde with a look on her face that says "I love the way your junk fights against that fabric."



Then, after the lovin', you can relax in your one-piece matching terry cloth jumpsuits:



I could go on, but I'm tired, and my eyes hurt from this trip back in time. I think it's the colors. I will leave you with these tasteful little numbers:



Man, that's sexy.

--------------------------------------------------

Me and my brothers in 1976.



Dammit, mom.


(If you want to meet the woman responsible for dressing us like this, check out my book here.)

623 comments:

  1. This post reminded me of Threadbared, check it out:

    http://weirdbabe.typepad.com/threadbared/

    I'm in tears reading your post!

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  2. Hahaha!! I followed the link from DailyKos's midday thread...

    This was my teen era. Funny stuff! I remember it vividly (no pun intended).

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  3. Anonymous4:14 PM

    DailyKos sent me and I forwarded it to a load of people. Some of whom wore the clothes and others who just won't believe that people would wear anything that scary.
    I was 13 in '77, so I may have worn similar outfits, but I've blocked most of it from my memory.

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  4. Anonymous4:24 PM

    in high school Chorale in the 70's, all the guys wore baby blue leisure suits WITH HUGE bowties and all the ladies wore the most god ugly brides maid style poofy dresses you could ever image. It was the fashion equivilent of a nuclear bomb. All were devastated. Did I forget to mention the FEATHERED hair? And the big plastic comb sticking out of everyones back pocket?

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  5. Anonymous4:25 PM

    The final outfit displays the venerable "flying waffle" pattern set upon a golden hue, the sum of which evokes bright, sunlit mornings & warm, flowing syrup.

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  6. Anonymous4:40 PM

    i lived through the 70's and got my ass kicked. a LOT.

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  7. Anonymous5:46 PM

    I say Yes! to hard-bodied guys with an easy pull tab to their chest hair.
    And the uy in the swimsuit had a textbook body.
    Green Tuxes though, not so much.

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  8. Anonymous6:15 PM

    Classic comedy.

    Just pure classic.

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  9. OMFG, that was the year I graduated from high school. Every class of '77 and their paretns ought to be taken out and shot behind K-Mart and shot, Soviet-style, just for the fashion gaffes.

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  10. Anonymous6:44 PM

    I haven't laughed so hard in such a long time! I got this via email from two friends in one day and have sent it to all me college friends from the '70s. I was married in 1977 - my (now-ex) husband wore a polyester three piece suit to the rehearsal dinner...it had a reversible vest and we couldn't decide to go with plaid or plain...sweetjesus this is funny!

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  11. I was around in 1977, but I don't remember anyone wearing anything as positively idiotic as what's pictured here. You might see a wide-collared shirt now and then, but nothing that ridiculous.

    Typical of catalogs. They try selling hideous crap that just gets people laughed at.

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  12. Anonymous7:00 PM

    Wait! Where's the polyester faux glen plaid print Nehru jacket?And the shoes to complete the ensemble: Tony Orlando 'heels' for men..lace ups with approx. 2"heel for that extra height that makes up for the short shrift in taste. If the guy has a toupee resembling the corpse of a large squirrel and sits it on a rim of thinning slightly public like neck hair the whole look is happening.

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  13. Anonymous8:21 PM

    Since Friday I have had 3 emails with this info on it and 2 emails with the link to your blog. It is pretty amazing. Good job. I do remember a couple of these outfits. BAC

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  14. Anonymous9:44 PM

    I never thought I'd see a good reason for blogging until I was passed this specific blog. YOU are the reason it's a great idea! Your writing talent is obvious and your sense of humor touches everyone!

    Thanks for your efforts, and for reminding me I should probably get rid of those platform shoes I've been saving in case they come back. (They were such a boon to us vertically challenged types...except when standing next to a particularly fashion conscious basketball- player fool!)

    I am so impressed I plan to DONATE something to you soon, a word I don't use lightly...

    Keep writing, buddy. You've got a real future, I predict!

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  15. Anonymous10:10 PM

    This was great!

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  16. :)) nice photo collection... i know somebody who should read this post

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  17. Just bought you a beer, buddy. That was freaking hilarious. Thanks.

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  18. Anonymous11:01 PM

    I have a closet full of this stuff. I even have my bells from the sixties..
    But the 70's stuff makes the best Halloween costumes. I get tons of laughs ever year although up until recently, I didn't think it was all that funny.

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  19. We had that dining room set when my parents divorced in 1983. Therapy has not helped me work through that trapped-in-a-barrel feeling I still experience when I sit down to eat breakfast.

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  20. Anonymous12:16 AM

    That guy you thought was David Soul in a four-step transformation was actually Paul Williams as he looked every single day of his life. Look for the DVD of "Phantom of the Paradise" if you don't believe me!

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  21. You're right! He looks like both David Soul AND Paul Williams in POTP which I happen to like, BTW.

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  22. Anonymous1:18 AM

    I had to back and double check if the lady who should have ran on her wedding day when the groom showed up in his lime green leisure suit was my ex wife, Donna. It wasn't. And then I remembered my leisure suit (in which I was married in 1976) was pastel blue!!!

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  23. You want a donation? How about a lawsuit instead.

    I want compensation for the emotional trauma this post inflicted on me.

    It was so bad it made my hair hurt.

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  24. OMG...that is the funniest shit I have ever seen!! Oh my aching sides!!

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  25. WOW - BOMBASTIC! I need more!

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  26. Ahh...the leprechaun green...I had a gaucho set in that lovely color. Seriously. Total polyester, a green/white striped long sleeve shirt, a green vest and green gauchos.
    My sister had a matching set in peach.
    We have the Olan Mills photos to prove it.

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  27. This was sent to me unattributed in an e-mail but I loved it so much, I went searching for it. Thanks for the laugh.

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  28. Hey JV, I think I've visited you awhile ago and for some reason lost your url.

    One of my fellow bloggers sent me the link to this post via email, and I in turn posted it on my blog for all to see just yesterday. It's fricken HILARIOUS!!!!

    I was born in 1970, so hurray, I probably got to wear a lot of these fashions. Although, we don't have a TON of pictures from back then, but the ones that do have us sitting down. Thank GOD you can't see the nature of the beast in the entire ensembles. YUCK!

    Thanks for the laughs, dude. I think you should have enough donations for many cases of beer to last you until New Years!

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  29. Anonymous12:19 PM

    Thanks so much!! I woke up feeling pretty good...now I feel old. You should have seen the courdoroy suit I had to have back in ohhh 1978, and I usually got want I wanted cause grandma had a JC Penny credit card...man what a nerd.. me not grandma!

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  30. Anonymous1:08 PM

    Oh my Gosh! I haven't laughed this hard in a long time. Someone forwarded your blog via e-mail and I had to find you to tell you it was hysterical! My favorite was the snap front shirt with quick access to the chest hair. Thank you SO much for the laugh! You made my day!

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  31. Pure genius. Thanks for putting it out there. I'll be sure to credit you on my blog now that I know where it came from!
    GENIUS!!!!!

    -Kwamster

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  32. Anonymous2:40 PM

    Extrordinarily funny, Dude! Your commentary is F*****g hillarious!

    I even sent you $2 on the paypal link. Unfortunately, there didn't appear the usual "comments" box -- I was going to suggest I was not just buying you ONE beer, but a WHOLE 6-pack -- in 1977 dollars ;)

    -WB

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  33. Anonymous3:28 PM

    Found on the Gerard Butler IMDB page!! Watch his gazillion phangurls come hit this site! Seriously, I was in 5th grade in '77, good times lol. Our family room..yellow shag carpeting with matching yellow couch and sofa. Not pastel, but the glaring Big Bird yellow. Kid you not! Ahh, the wonder years..

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  34. JV ~ your blog link was forwarded to me by an old friend I used to work with. And yes, I lived through this...although I'm thankful now we were too poor to shop at Penneys...Mom made my stuff. Hated it then, thankful now. She had better taste. I do remember having a couple of terry summer jumpsuits though and I wore the death out of them. EESH. I laughed my a** off reading this, more for the commentary than the pics. You're a great writer. Thanks for the laughs...which haven't stopped yet. Be well. And yes, you are now bookmarked. And I'm posting you on my fubar page...AND forwarding a link to your sight. This just rocks.

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  35. Anonymous4:18 PM

    Oh, we all thought we were so chic in the 70s with our orange and yellow bell bottom pants and our platform shoes, dancing the Hustle under a disco ball. Maybe that's why so many people took drugs during the 70s?!?!

    Now looking back on it, everyone (including those of us who clothed ourselves in the 70s) is laughing at our clothes the same way we used to laugh at zoot suits and bustles! What goes around comes around. Let's pick up today's Abercrombie & Fitch, GAP, Banana Republic, or any other retail clothes catalog in thirty years (we should all live so long!) and revisit this topic of conversation! I'd love to see what some people would have to say about their own clothes of their teens and twenties when they are in their forties and fifties! Somehow I can't see goth fashions going well with baby barf.

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  36. Anonymous4:19 PM

    My grandfather used to wear a blue-grey jumpsuit (poly / cotton blend) all the time at home. His favorite outfit for yardwork, etc. He didn't wear it for golf, however, owning pretty much every matching set of 1970s Lilly Pullitzer golf pants and shoes. (My grandmother had the skirts, sweaters, and shoes, as well.)

    Now THOSE were hot.

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  37. Anonymous4:30 PM

    The only thing missing from your post was the Angel Flight pants from the same year. Skin tight polyester flared pants so tight you couldn't wear underwear showing the world what religion you were. Of course they had to be three inches longer in the inseam for your platform shoes. Ah, those were the days.

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  38. Anonymous6:30 PM

    I can remember wanting that whiskey barrel furniture so badly for my family room basement. Glad now I didn't have the money to buy it. Can you imagine smelling whiskey every time you sat down?

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  39. Anonymous7:55 PM

    I laughed so hard I had tears streaming down my face. You are soooo funny!!!

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  40. This was sent to me in an email and I posted it on my site. We thought the pics were HILARIOUS but man...reading it now with your actual commentary is the funniest thing EVER!

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  41. OMG! I *just* saw that furniture in for sale in our local Habitat for Humanity store. I wanted my then-boyfriend's roommate to buy it sooo badly. He, alas, couldn't see its appeal.

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  42. Anonymous8:55 PM

    We come from the 70s. Some of the music was as bad as the antifashion. Disco. Another good example of why not to do drugs.

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  43. Anonymous10:57 PM

    You can tell when something is really, really funny, when you read it over and over again and laugh harder each time and can't wipe that grin off your face when you just think about it. "The way your junk fights that fabric."

    You are the hope for the world, if you can laugh till your sides hurt about something you thought was so cool and so serious, just think what will be funny 30 years from now.
    Thanks doesn't say enough.

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  44. It's not a jumpsuit, it's a speedsuit. It tells the world that this is one man who knows what he will be wearing for the rest of his life.

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  45. Maxwell, Dr. Venture was the first thing I thought of when I saw that. Awesome.

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  48. In 1977, my folks lounged around the house in MATCHING CAFTANS! For those of you not of a 'remmbering age' in 1977, here is the pattern she probably used to whip up these charming outfitz:

    http://www.lanetzliving.net/inc/sdetail/45397

    I thought I had repressed these painful memories but they came flooding back when I read this post - it was bad enough that they owned several of these attractive lounging ensembles but then they insisted on wearing them WHEN MY FRIENDS CAME OVER! I was fifteen in 1977 and doing my best to be cool in my velvet blazer and platform shoes (with rainbow toe socks...) and this was just an embarrasement!

    Do they have some kind of counseling where they help you re-repress memories? Because now I need it.....

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  49. Anonymous9:25 AM

    You want the Seventies? I got the Seventies. Bad clothing is just the beginning, try bad home improvements: .

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  50. Okay, I'm trying to breakup with this woman and don't wantto hurt her feelings, would purchasing on of those outfits suffice a breakup?

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  51. What an incredible hilarious RIOT!!!! How funny.

    The worst thing is, I think I can dig up shots of me and my friends in most of these outfits.

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  52. They still sell that cowboy stuff at riding and farms stores. I swear I saw some nearly identical stuff at the farm supply store at the corner of 31 and 57 in Clay NY.

    If they sell it, someone must buy it.

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  53. Hey JV, I live in Sacramento CA and the link to this was emailed to me from a coworker. And its been floating around the office and well, its too good not to pass on!! Great for laughs and the occasional "dear gawd I remember that crap!!" Thanks!!

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  54. Anonymous11:39 AM

    Good Lord. You've struck gold.

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  55. Anonymous12:06 PM

    OK, the blond kid in the baby-blue leisure suit is obviously John Schneider about a year before landng the role of "Bo" on Dukes of Hazzard. This is probably the shot that clinched it!

    Now, can anyone tell me who the actor is reaching for the suntan lotion? He always tended to play somebody's goofy boyfriend in 80's sitcoms. It's driving me nuts! (bonus points for listing the shows and actresses matched with)

    BTW: My mom probably still has some of those cowboy shirts in a box somewhere, just waiting for the day when I can fit into them again......

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  56. Anonymous12:28 PM

    I got the text in an email....saw "blog fodder" and googled "JC Penney 1977 catalog" and got your website....
    I have laughed my ass off and sent it to all my pals....Nothing like a blast into the past for some good laughs!

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  57. Anonymous1:06 PM

    This blog is hilarious, yet I feel compelled to add that these 70's clothes have 10 times more style than todays corporate, sweat-shop, mass-produced, cheep clothes. This stuff is quality! Further more the really hight fashion stuff of today was inspired by the 70s and 80s.
    At least the people of the 70's didn't wear pants under their assses so their butts can see the sun. Need I say more?
    I'd say finding that catalog was a hidden gem.

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  58. Anonymous1:19 PM

    Hilarous! My boss forwarded this to me and we have been laughing about it all morning!

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  59. I have been sent this blog no less than 7 times in the last week. I love it and have shared some great laiughs with my friends over it.

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  60. Anonymous2:39 PM

    There's some guy in VA passing this article and pictures around via email. If I didn't know better, I would've thought he was the author, as he doesn't give you any credit whatsoever.

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  61. Well, thanks to all the folks who took the time to figure out where it actually came from and then visit.

    As for all the people who claimed they wrote it, well...they suck.

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  62. Oh Johnny, you've got a post on your blog.... (sorry, with a name like Johnny Virgil, I know you are a bigtime KG fan). This is one of the funniest things I've seen in a while, and I was in my first year of college in 1977. I well remember this dreck, and the music was just as bad. Thank goodness I found the stuff that wasn't played on AM radio around this time. I guess the Penney's catalog is the sartorial equivalent of WABC-770 AM (New York City).

    The one thing you can't capture in the catalog is the horrible materials that all this dreck was made out of. Every form of plastic was woven into some sort of "-on" fabric (Banlon, Orlon, Rayon, Gluon) and every one of them collected your armpit odor and maximized its dispersal to huge embarassment. The thing I loved best about moving to California was all the natural fabrics that actually breathed.

    Thanks again for a huge laugh and for having the right taste in music (yeah, I'm a Rush fan too).

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  63. I see that the Americans dressed just as badly as we did in England ! The photo's from this catalogue look identical to the ones in the Woolworth's catalogue in the UK .... Hilarious !
    BTW I picked this up from a bulleting on MySpace, I guess it's really doing the rounds !!
    Absolutely Hilarious..... looking forward to more !

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  64. Anonymous3:53 PM

    Isn't the babe in the last photo Carol Heathrow from the movie Diner? She really is death in that outfit....

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  65. Anonymous4:21 PM

    This was hysterical. My husband is older than I am so he actually wore some of this stuff back "in the day". The funny thing is he KEPT some of the clothes (gross plaid coats) and when I tried to throw it out he said that "it may come back in style"! I said that even homeless people would refuse to wear it & threw it out when he wasn't looking. After seeing this, he may go lookin' for it! HELP!

    Next, you need to get the '80's catalogue and slauter the disco clothes. What about the Michael Jackson glove and those Grandma boots that the girls wore? OMG!!

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  66. Anonymous5:00 PM

    This is the greatest. It made my day (and the day of several people I forwarded it to). I used to think that the handsewn clothes my grandmother made were pretty cheesy. Little did I know I was one of the lucky ones! I am not a regular blog reader but I have bookmarked yours, and I will be returning.

    Is there any chance that you would grace us with another blog-isode of the 1977 JC Penney catalog?

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  67. The best thing about that catalog is the 1930 Cadillac on the cover.

    Forrest

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  68. Anonymous5:24 PM

    I think the guy with the matching beach ensemble is the guy who played Colt Seever's sidekick on Fall Guy

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  69. There's always a chance for a sequel. But I would want it to be like Aliens or Star Wars and not Weekend at Bernie's.

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  70. Anonymous6:28 PM

    The guy at the "beach" sure looks like Patrick Swayze to me!

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  71. Please God, please tell me where I can still buy this stuff. It's friggin' GROOVY!

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  72. I graduated from high school in '77 and wore hipster elephant-leg jeans and polyester shirts with long collar points. Ack. Don't forget, too, that those clothes were that nasty polyester
    AND you had to wait for your roll-on deodorant to dry -- not a good combo. If you decide to do a follow up, I'd love to see some teen girls' clothes! --Ruthie

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  73. Anonymous8:17 PM

    I think that Bob 'no pants' Saget is actually Scott Bakula....

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  74. Anonymous8:26 PM

    Thanks for the laughs! Are you naturally funny like this? If so, maybe you should consider becoming a comedy writer...Jay Leno could use you on his team.

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  75. Linked here from Pop Culture Junk mail... I had that exact red-striped shirt on the boy with the ginormous belt, and the pair of pants to match, when I was a kid in the 70's. Now I know where Mom got it. Sadly, I'm female... *sobs*

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  76. Anonymous10:08 PM

    I seem to recall a Sears catalog back around the year of the catalog you found. There was a very questionable page on the men's tidy-whities pages. The dispute was whether the guy on the page was letting the mouse out of the house or not. I never saw the catalog so I don't know but I seem to remember the big phrase at the time was Sears...page 602 (I believe).

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  77. Anonymous10:32 PM

    Wow this brought back memories, specifically my pastel elephant pants. I got such a laugh, this was priceless and all the people I hadn't talked to in ages got this site sent to them in an email. See what you have done? You have connected the world! Great stuff especially the pull tab, I lost it with that one!

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  78. Anonymous11:33 PM

    I swear to god our parents dressed us this way to prevent us from being attractive and procreating before we'd moved out. I think I made one of those blouses with the attached tie collar in home-ec.

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  79. You know.... not everyday you have ammo to sit down with your parents and ask questions like... "Did you wear that shit?"
    I wonder.... what witty banter would you produce if the catalog was say from..... "Toys R Us" (now defunct).

    Brilliant!

    SEN-SEI / San Francisco
    aka... Chachi from (718)

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  80. Anonymous11:43 PM

    I laughed my a"" off. I was 23 in '77. I was cool.I was in a band buying silk shirts at women's cloth stores,platform shoes and velvet and silk suits from knockoff London mod stores. I got many comments on my sexual preferences from strangers.Oh yeah, I had a huge afro like Link from the mod squad. Oh,those were the days. Still beats clothes from Penny's.

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  81. I too had to find the blogger who posted this after someone sent it to me in an email. Absolutely hilarious ... I will check out the blog now, as a result.

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  82. I got an email with all of these pictures and I just had to Google Blog Search it and find the original writer! Way to go! You did an awesome job putting this together! The pictures them self are horrifying themselves, but your added comments just made it complete!
    I wonder what will happen in 2037 when we look back at the 2007 JCPenney catalog!

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  83. Anonymous10:20 AM

    Thank Gawd I was cool in the 70s...I wore jeans that were way to big and made my crotch look like it was connected to my knees, tee shirts that were five sizes too small and didn't wash my hair. My face piercings, well let's just say...if I connected the dots I would have looked like a chain link fence. Shoe laces, hell, who needed them...we never tied them. WAIT: that is my kid. The chachi loves you best outfit...sexy!!

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  84. Anonymous11:05 AM

    What a riot! I also remember those days but need to tell you that last night my wife took me shopping with her to find the perfect outfit for our son's wedding. She took me because she could not believe what she had seen when she went shopping. Those colors and patterns are coming back to the stores!

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  85. Anonymous11:15 AM

    What was wrong with That? I still wear mine!!

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  86. Anonymous11:15 AM

    WOW!!!! That was a trip back in time...I have not laughed so loudly in sooo long!! Thanks.

    Raggie

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  87. Anonymous11:29 AM

    Brilliance, sheer brilliance. Love it!

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  88. Awesome! Now that my eyes have stopped watering and my cheeks have stopped hurting, I realize that, "Cowboy Chachi Loves You Best," would be a great name for a rock band!

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  89. Anonymous11:45 AM

    On a more serious note, who else thinks the guy in the blue Howdy Doody pull tab tie shirt looks a little like a young Kurt Russell?


    Keep up the funny

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  90. JC Penney was where the rich kids shopped...I shudder to think what I was wearing!!! Sears was about the best we could do!

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  91. The text was sent to me by my S-I-L from MA, I am in NE. I saw blog and googled 1977 JC Penny's and will be sending the link to all Sears/Penny's survivors! Excellent work!

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  92. OH. MY. GOD. I have literally never laughed so hard in my entire life. Tears rolled down my cheeks and snot down my upper lip. I can't read it again because I might wet my pants! THANK YOU! BTW, in 1977, I was 14 years old. This catalogue is the epitome of my childhood and a great representation of my parents and their friends!

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  93. P.s. these catalogs are now selling on ebay for over $30.00
    http://cgi.ebay.com/J-C-Penney-Spring-Summer-1977-catalog_W0QQitemZ140175562156QQihZ004QQcategoryZ118259QQssPageNameZWDVWQQrdZ1QQcmdZViewItem
    http://cgi.ebay.com/J-C-PENNEY-1974-FALL-AND-WINTER-CATALOG-1-315-pg_W0QQitemZ220167258890QQihZ012QQcategoryZ118259QQssPageNameZWDVWQQrdZ1QQcmdZViewItem

    Previously $7.00
    http://cgi.ebay.com/1977-J-C-Penney-Fall-Winter-Catalog_W0QQitemZ140169212495QQihZ004QQcategoryZ118259QQssPageNameZWDVWQQrdZ1QQcmdZViewItem

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  94. It's no wonder I got my ass kicked in the 70s

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  95. Anonymous12:56 PM

    I live in Sacramento, CA. I got this in an email from a friend yesterday, than it was posted as a link in a yahoo group for the hash house harriers. I've sinced passed it on to others in southern California. Great job.

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  96. Anonymous1:12 PM

    My dad bought me a lime-green leisure-type suit when I was in sixth grade. I wore it once. Yep. I got my butt kicked.

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  97. Anonymous2:08 PM

    Well, its gone viral. I received this in my e-mail this morning. I posted a few of the photos and linked it back to you. Thats one more linkback out there for you.

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  98. Anonymous2:09 PM

    Sorry but I like these plaid jackets and 'real' collars, nice western shirts. This stuff is hot if you have any fashion sense, you'd know that. Today's look is what's funny. Baggy pants that you can't walk in??? Kids today WILL have back problems when they get a little older. I play in a band and wear vintage clothes and some (smart) kids do approach me and ask where I got the threads.

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  99. Anonymous2:40 PM

    Oh my freaking GAWDY??!!! I passed this around to everyone in my office and, several hours later, we are still laughing hysterically. I honestly don't believe any work has been accomplished in some time today. I was luckily born in the late 70's, so my exposure was limited... though there are quite a few bad 80's fashions that I would rather not discuss. Thank you for bringing tears to my eyes. I am now going to go into seclusion for a while until I can recapture my sanity.

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  100. Anonymous3:03 PM

    My cousin in Oklahoma e-mailed me a link to this site. We both grew up in a small desert town in California and were 16 in 1977. The only retail store we had was Grants (a K-mart precursor)which was worse than JC Penny. What was even more devistating was her parents bought the clothes new and because she was always at least 2 inches taller I inherited the clothes 2 years later. So I didn't look like this stuff until 1979!! Thanks. I now know not to read your blog while drinking coffee. - Maria from Ridgecrest

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  101. Anonymous3:28 PM

    Awesome...You do realize the guy in the plaid Leisure suit is Barbra's husband...James Brolin... Memories..light the cormner of my mind..
    I swear to God I had that belted number when I was a kid...in multi patched brown. It was my Easter outfit, which I sported at Disneyland. In hindsight, perhaps that’s why I could not get the good characters to autograph my book.

    The Barrel set..was the de facto standard for any middle class folk with a game room, along with a pool table and a bar that lit up when you threw your 8 tracks on.

    Nothing, and I mean nothing, can convey the message behind "Close to You" like a lighted disco bar.

    Peace

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  102. Anonymous3:41 PM

    One of those pictures is of me. I'm notsaying whict one though.

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  103. Well, in that case, anonymous, I apologize for making fun of your clothes. My only consolation is that perhaps you were paid handsomely.

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  104. Just think what they'll say when seeing an add from 2007 in say 2030!! Wear some of these, dated guys who wore some of it and yes, my dad was going through male menopause so he wore it ALL!!! And he had them in multiple bad pastels.

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  105. Anonymous5:11 PM

    I did a postt linking this from my political blog. Proof that we are better off than we were in the past thanks to free market capitalism.

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  106. Anonymous6:40 PM

    Imagine the number of thirty-somethings who are laughing their asses off at this who were conceived because of these sexy little numbers.

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  107. Anonymous7:03 PM

    I laughed til I cried!

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  108. Oh, the polyesters!

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  109. Anonymous7:49 PM

    I resemble your damn remarks! LOL I have to admit I wore the shoes with the big heels, the elephant ear pants and the cowboy shit shirt. And a belt with a bigass buckle. Scary stuff, but can you imagine what some of today's fashions will make people think thirty years from now?

    I was in my early 20s back in '77, but when I was a little kid in the 60s, yes, my grandma always took me to Penneys to buy my school clothes. Maybe that explains all those asswhoopin's I got.

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  110. I sewed some of these plaid-yoke cowboy shirts in home-ec, 1976, in red, white and blue to celebrate the Bicentennial. Our first project had to be a dress and had ro be polyester double-knit. Mine was red with bell sleeves and a tie in the back. The red poly dress was a nice change from the red T-shirt and orange plush-denim bell bottom pants I got from (you guessed it) JCP.

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  111. Phuck that was hysterically funny even more so because I'm sure I have school photos with similar outfits on my body. **shudder** And I thought the 80's were bad. Glad my bestest friend sent me this today, well done!

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  112. Someone posted this at alldoulas.com coffeehouse forum. We're all peeing our pants! You are one hilarious mofo.

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  113. wow, I haven't laughed that hard in a long time...

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  114. You have been linked, I just couldn't resist! :o)

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  115. Anonymous10:42 PM

    You know what really would have been scary? Barrel toilets with cowboy chachi lid covers.

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  116. YEEEIKES. your blog posting is circulating around the internet. In emails. I wanted to find the source. This is awesome stuff. I grew up in the 1970s and oh crap. I was wearing this in junior high. Oh God, now I'm hearing "Billy Don't Be a Hero" in my head. Kill me.

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  117. Anonymous10:50 PM

    that plaid suit reminds me of the shit that the Herb Tarlek character from 'WKRP in Cincinnati' wore back then. Sears was just as bad with the Toughskins jeans and Jeepers sneakers. I was 10 when this catalog was out and had no requirement for fashion sense. Apparently, judging by that catalog, the rest of the country didn't either. Painful to admit then, but funny as hell now. I haven't laughed so hard or long for a while.

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  118. Where did the picture of you and your brothers go???!! That was such a great addition. Please don't let the reason it is gone be because your brothers got pissed off. That just can't be.

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  119. Anonymous11:59 PM

    Too funny! A friend of mine sent me a link to here in an email. I will have to thank her for warning me not to be drinking anything while reading this! She saved my keyboard! HA HA HA... I got married in 1979 at age 20. I still want to puke every time I look at the tuxedos worn in our wedding. EWWWWWWWW... and I thought they were so COOL back then! HAH! If we only knew! Thanks for the laughs! I haven't laughed at a blog entry like this in a very looooooong time! Mae in PA

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  120. Oh my GOD, I lived through 1977 as well (I was 14) and I think I may have owned some of those clothes.

    The horror!

    Thank you SO much for a wonderful, horrible laugh!

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  121. Just posted a link to this on my blog. Congratulations on the find, and on some witty writing. This thing is totally viral, I got two emails in a week with your blog photos and text in them.

    Rocking.

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  122. Anonymous1:07 AM

    This was an e-mail sent to me from my DAD of all people. I have laughed in the past, but never hard enough to simultaniously cry, snort and pee (luckily, I made it to the bathroom). You are brilliantly funny! You're blog is now set as a "favorite" link.

    I have forwarded your link to as many as 30 people (most of them in Phoenix).

    BTW, as I was reading through your blog last evening, I came across the Elvis morph, along with the hilarious morphs of yourself. I tried to find it today and cannot! Help??? Where did it go?

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  123. Wow... and OMG.

    In that first matching outfit picture, the man and the woman have the same sized waist! Go back and look!

    That pull tab tie one was the funniest.

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  124. oh, dear gods. there are tears rolling down my face. this is my first visit to your blog, but i'm adding it to my daily reads. thanks for the laugh, and the trip down memory lane.

    so hard to pick my favorite bit, but it's probably the guy who looks like his hand is in the other guy's pocket. i think i had that dress when i was in fourth grade (which was actually in 1979, i guess, but i'm sure it was a hand-me-down from some better-off cousin or friend.

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  125. Anonymous3:01 AM

    Thank you! This is the greatest, funniest blog entry I have ever read in my life. I laughed so hard I hurt my back. Then, an hour later, in a phone call to my friend who had referred me to this entry, I laughed again so hard I cried. The only other thing to say is, "Cowboy Chachi Loves You Best."

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  126. Put that catalog on eBay and share the love bro! Put me down for a $50 opening bid. Our class of 1977 reunion committee NEEDS that catalog!

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  127. Anonymous7:01 AM

    For those of you old enough to remember wearing this stuff (or trying to avoid it), you better be wearing your depends. You are going to laugh till you pee.

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  128. Anonymous11:05 AM

    Great stuff! I read through many of the posts, all being "OMG what were we thinking" comments. When I see the fashions I think "bright! happy! fun!" What do we/will we think of when we look back on fashion before and since? How long has black been fashionable!! I've ALways thought it was not only SO boring but VERY depressing! gads. Gimme the 70s anyday to keep living lively. There was something to LOOK at and be excited about. Well, perhaps a slightly modified version of such would be enough. ;)

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  129. Found this via Laurie @ All over the Bored. Must thank her for the heads up. This was THE funniest post I have ever read and those pics are to die for.

    I think you may find your traffic reports will never be the same again. WELL DONE!

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  130. Anonymous11:34 AM

    I was in high school when I wore hiphugger bell bottoms that look like the american flag!! Would I wear them today? No way! I relate to 70's.

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  131. This made me laugh so hard that Pepsi squirted out my nose, and I haven't had a Pepsi in three years. THAT'S how funny this is.

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  132. Anonymous12:25 PM

    Laughed til it hurt! Married in 1971 and wore every thing shown, nearly. A fan of Lucianne.com and of Rush sent it to me. Since I'm older than dirt, my addy book is slim.

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  133. Anonymous12:43 PM

    I only wish you'd shown more of the kid's and teenage clothes. I found hubby's 1977 year book. He was a super-cool senior, and in his picture he's wearing a denim leisure suit and a blue-on-blue patterned silky shirt with long points. He's hot. One other leisure suit shot, this time putty brown. Fortunately in all his other shots he's wearing jeans and his letter jacket and running shoes. Hey - here he's holding hands with a girl who seems to be wearing a fake-leather coat!

    Looks like in Indiana, as in Wisconsin, it was mostly jeans, T-shirts, turtle necks, a touch of plaid, and silky shirts in 1977.

    Dang, I would have loved to have seen DH in the break-away shirt with the dorky mini tie.

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  134. Anonymous1:21 PM

    The fun part was trying to wriggle out of a skin-tight jumpsuit before it became a pee-soaked skin-tight jumpsuit--and the bell rings.

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  135. Anonymous1:51 PM

    my only wish is this: If enough people read this and go fighting through the rat poop and the armies of spidies to find the barrel chairs and those once in a lifetime party jammies, they will know their true value and post them on ebay for me to buy so i can complete my christmas shopping. Thank you JV for making my holiday season a little more special than the rest.

    ajnordling@yahoo.com

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  136. Thanks for the laugh!

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  137. Anonymous2:11 PM

    Somewhere, my parents have a pic of me flying an R/C airplane, wearing red plaid pants and wearing my mother's sunglasses (with huge bug-eye lenses). My sister keeps threatening to find that photo...

    This page is now spreading via email (with links back to the pics).

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  138. Anonymous2:37 PM

    I do not understand why so many think this is outrageous,I sure had my good times back then,So did your parents.We rocked the world and made made passionate love. The guy leaning against the rail in double pose,(three peace suit) Is a lady, sharp looker. If I cold only have those days back!

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  139. i got this in email today. i immediately passed it onto all of my friends.

    thanks for a FAB laff. i needed it. and i'm glad i found the original artist!

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  140. Anonymous3:39 PM

    Well I hope you're happy. I just pissed myself taking the 70's retro trip and will have to stay at my desk the rest of the afternoon. (It was less funny when I realized that kid was wearing the same belt I had in '75.) Freakin' hilarious.

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  141. I had that belt too. I think mine was reversible, even. Engraved like a fancy saddle on one side and plain on the other. I wore it engraved side out. (You know, the cool way.) I also wore silk shirts and frye cowboy boots and carried a big afro comb in my back pocket. I had a black one for dark pants and a white one for the white pants. Good times...

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  142. Not sure how you could completely ignore the women's lingerie section of the catalog. Lord knows it is the only section that I ever paid any attention to!

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  143. Anonymous4:34 PM

    the caption to photo no. 5 SHOULD have read, "here's the guy you would have bought cocaine from at my junior high school".

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  144. Anonymous4:47 PM

    OMG, what a time-trip this was.

    When I married in 1974, my bridesmaids' dresses were that same mint green as the leisure suits. Yes, they came from Penney's, and yes, they were polyester. I grew up in a small town in IL, and we had to drive to a far-flung 'burb of STL to pick them out. The groom and his groomsmen had mint green formal shirts with their tuxes (which did not come from JCP). In spite of all that, I'm still happily married to the guy after nearly 34 years.

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  145. Anonymous6:07 PM

    Man, I laughed till I cried, my jaws are still hurting... Ysbrand.

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  146. JV, I first read about your post on writing website called Freelance Success. Once I'd clicked through and enjoyed the post firsthand and all its polyester goodness, I added something about it to my blog. You can read my post here:

    http://suddenlyfrugal.blogspot.com/2007/11/dress-retro-save-world.html

    Nicely done. Thanks for reminding me why I never want to look at my 6th grade class picture--everyone is dressed so awfully yet everyone thought he or she was so cool. I mean, how can you be cool (or stay) cool in 100% polyester? Blech.

    Leah

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  147. Oh MAN! 3rd grade picture day flashback. And my jumpsuit was purple VELOUR, baby!

    I got here from Smart Bitches Trashy Books who are now running a happy ending contest to win free books. Entrants have to write the happy ending for a gay romance novel based on couples in your pictures...

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  148. Thanks for the memories...I had clothes like those and I dated guys who WORE those kind of clothes! Maybe that's what is wrong with me today!

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  149. Anonymous9:43 PM

    Thanks JV. I came home for lunch and my wife showed me this. What was she thinking? Our one year old son WAS napping in the next room. I lost it on the Stripey Terry Cloth boys. My screeches of laughter led to high-pitched screeches from the baby's room. I was 10 in '77, and I am that little boy with 3 inch belt hoops who got his ass kicked on the playground everyday! Love to you and yours. You made our day.

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  150. OMG!! This was sooo funny! I saw the pics this morning on my way to school and it gave me a much needed lift before facing my classroom full of just as badly dressed 10 yr olds. My mom actually sent me the link with this message:

    "I know you will think this is a photo album of our family. It is so funny I had to send it on. For sure Mark will recognize himself. I'm quite sure he had that pair of pants and shirts. I'm so sorry I did that to you'll as kids.....seemed appropriate then though.
    Mom"

    The funny think is that I definitely remember the maroon pants and striped shirt. I also know for sure that my dad had several of the beach outfits. I agree with the earlier poster about where are the slick chug a boots as I called them. My dad had a pair in every color. He'd come home and make me unzip them and pull them off. :)

    Thanks for such a great blog! I'll definitely be checking back!!

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  151. Anonymous10:24 PM

    Do you have an extra copy? I am one of the model there. I am the model with the swimming truck which I still wear...can send you an update picture

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  152. Anonymous10:25 PM

    I was around in the 70's, that's why everyone was taking their clothes off.

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  153. Anonymous10:42 PM

    Hey Johnny, a link was posted on hardforum.com - a site that gets 10's of thousands of hits a day. I hope we don't eat up all your bandwidth!

    ps Thanks for the laughs and terrible memories!

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  154. That was great! Saw it in email and had to find out which blog it was from, one click from a search on Yahoo for "JC Penny Catalog 1977" and here I am! Great work, hilarious post!

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  155. Aw, shucks JV, I dint mean nothin. Who cares what bloggers say, anyway? ;)

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  156. Anonymous7:18 AM

    OMG!!!! THAT WAS SO FUNNY. JUNK IN THE TRUNK!!! COWBOY CHACHI!!! YOUR COMMENTS ARE AS FUNNY AS THE PICS. I DO REMEMBER WEARING SOME OF THOSE CLOTHES TOO. BAD BAD MEMORIES I CHOOSE TO FORGET. I CAN NOT BELIEVE I ADMITTED TO WEARING THEM. AND I DO NOT WANT TO GET INTO THE HAIR STYLES. VERY FUNNY. THANKS FOR THE MEMORIES!!!!

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  157. Anonymous7:43 AM

    chris a rochester ny

    Dont make too much fun of this catalog. A clean copy of this was sold on ebay for $49.00. The early to mid eighties in excellent condition will sell for upwards of $70.00 dollars and more...

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  158. This was sooo funny! I've been looking for a dining set on Craigs List for some time. I read this post this morning, and remembered a post at Craigs List I saw. A listing for a Barrel 11 piece set...

    http://minneapolis.craigslist.org/fur/470789065.html

    I don't think you could give this away! Let alone sell for $395.

    Thanks for the laugh!

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  159. I remember those barrel chairs - my brother had them and when you sat down, the aroma of whiskey/apple cider escaped with a woosh!!

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  160. Anonymous11:22 AM

    Hilarious JV. Thanks for the memories. I was 14 in 77 and I clearly remember this crap. Laughed so hard I nearly peed when I saw the lucky charms suits....BTW I was directed to this blog from Neatorama.com.

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  161. this has to be the most funniest thing ever!!! Especially the "children"!!!

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  162. Yes, you have been all over the place! I got this post as an email before,and now I got the actual link to your blog....crazy I thought! I also have a blog in blogger.......it is in Spanish though, but since I liked your sense of humor you are linked!

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  163. Wow, this is terrific!

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  164. Since you are close to the border perhaps a heads up to Don Cherry - Hockey Night in Canada / Boston Bruins Former coach is in order. He may need some nEw outfits and fashion pointers. The furniture isn't SSO bad - first you get to drink the contents!

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  165. Anonymous12:38 PM

    I always wondered how Jeff Daniels got his start. Now I know, by modeling for JC Penney! I'll bet an agent spotted him immediately in that sharp-looking, blue outfit with quilt patches sewn on. My only question is which one is Dumb and which one is Dumber?

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  166. I am running to hug the person who sent me a link to your blog. I laughed my ass off!

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  167. Ahahahahaha, wowwww. And to think people will be making fun of the modern JC Penny catalogues in 30 years..

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  168. Anonymous3:41 PM

    Now that you mention it, there was a lot of ass being kicked in the 70's.
    I guess it was because of the clothes and the hair. Thanks for the mega laughs.

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  169. Anonymous4:20 PM

    Guess what? I'm from the future and I'm making fun of what you're wearing right now! And your furniture is making me pee in my pants!

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  170. Cyberdave, you know what? I think it depends. Some people are arguing with me and saying, "Everybody dressed like that, so nobody got their asses kicked." Well, I remember getting pushed around a lot by the kids in the Zeppelin t-shirts, leather jackets and jeans, being called all sorts of names. Then again, I *was* 14 years old and wearing a blue and gold silk shirt, a velour jacket that faded from dark brown to light brown, and matching bell-bottom pants that did the same.

    I think I probably deserved it.

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  171. Future Anonymous, you have a lot of balls coming here and making fun of me just because I'm wearing a banana hammock, purple cape and flippers.

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  172. Anonymous4:28 PM

    I just received an e-mail that forwarded the contents of your post without any attribution or links to your blog. Seems like it would have been easier to just cut and paste a link.

    Nice work on the barrel chairs btw.

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  173. Oh good golly! You just took me on a (scary) trip down memory lane! I want to pee my pants! TFS Hmmm - by boys would die if DH and I got matching bathing suits!

    Teresa

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  174. I think I remember modeling for these pictures. JC penny right? Yep thats me. Of course I spent many months in the hospital from every real man who recognized me and said, "Because of you my wife bought and made me where this jumpsuit!!" and beat the hell out of me. Now you had to bring it up again. I am sending you my medical bill

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  175. Anonymous5:14 PM

    My late husband had a checked jacket in red, orange, and some other fearsome color that he wore with those lovely big collared shirts; and even myself, clad in bell bottoms and a poncho, used to say AAAAAAAGH!

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  176. Anonymous5:20 PM

    Some of these people look familiar. One of those guys in green was on Santa Barbara or The Bold and the Beautiful or something. Brideshead Revisited when my TV was on the blink?

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  177. Anonymous5:25 PM

    OMG! Now I know where the barstools at our lake house came from! When we bought the house, the past owners left it bare except for those barrel barstools. They are ridiculously ugly, yet they are comfortable, sturdy and they go with the burnt orange carpet! I hate admit it, they've grown on me!

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  178. Anonymous5:45 PM

    HILARIOUS COMMENTARY! Oh how I wish I'd googled the author before forwarding the email a friend sent with this FUNNY FUNNY piece to everyone I knew -- after a few wrote back complimenting me on my comedy writing skills, I decided to find out who really wrote it and now that I know, I'm sending out another mass of emails letting people know who the writer is because this deserves proper credit. Thanks for the many LAUGHS OUT LOUD.

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  179. That is hilarious! Love those matching outfits. I knew a couple who dressed like that most of the time. Scary!

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  180. Anonymous7:30 PM

    somebody plllease turn off the bubble machina!!!

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  181. Anonymous7:30 PM

    Thanks for the flashback. I worked for JC Penney from 1973 to 1979 and I sold that stuff! In fact, I recognize the catalogue models. I distinctly remember the lime green suits; heck, I had to fit those to my customers, measuring their inseams and all! The only things worse were the leisure suits, especially the plaid ones! Thanks for the good laugh; I needed that!

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  182. My wife sent me an email that was copied from your page, Its got to be the funniest sh*t I've seen in long time. I have read it twice and both times LOL, I found your blog by Googling the words "JC Penny do over" I never forwrd jokes, but I'm sending this link to friends....Oh yea I was 18 in 1977 and well....I have photos of myself wearing that crap...

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  183. Anonymous8:42 PM

    This is why 1977 we won't do 1977 retro (not to mention the other 1977 phenom -- Sat. Night Fever)

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  184. Anonymous8:44 PM

    I found this via a friend online.OMG I was laughing so hard there were tears! Thanks for bringing back horribly hilarious memories:P

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  185. Anonymous9:18 PM

    Is it just me or is Bob "No Pants standing on a stool? It looks like his ankles are at the same height of the knee caps of the lerch next to him.

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  186. Anonymous10:21 PM

    You asked how this got around - we just had our 30th high school reunion, and I sent the link to everyone on the reunion email list. Wish we'd had it out before the party - we could have had a costume party. Some of the models could have been from our class. What a hoot!

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  187. heh. pretty sure one of those guys is the catalog model whose penis was actually dangling out in an underwear commercial. lol. he actually sued!!

    so, you think you can find THAT picture??? HA!

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  188. Anonymous12:39 AM

    Do ya remember guys when your haircut looked like a helmet w/ geranimal shirts and cords.Dont forget, sitin there in your underoos unwrapping your Christmas present hoping for that set of Sockem-bopem Bopers.

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  189. Anonymous9:45 AM

    I followed the link from a Clearchannel radio station website in Columbus, OH from the Joel Riley Show. He is funny but you are funnier, Penneys Rocks

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  190. Anonymous12:36 PM

    Mad props to you dawg. Dat shit is freaking off da chain!

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  191. Anonymous12:45 PM

    I actually got this link from both my Mother in Law and my best friend. It is making the rounds!!!! Great stuff!

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  192. I received the email a week ago and after reading it many times, I continued to laugh until tears streamed down my face.
    The email didn't have your name or blog so I googled "JC Penny Catolog" and the first site was your blog!
    I get a lot of silly emails and don't forward many anymore, but THIS ONE I had to forward. It's unanimous......your comments WITH the pictures 'causes laughter AND tears. Who knew installing an exhaust fan would lead to this??

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  193. Anonymous1:04 PM

    Just rereading this most hilarious of all blogs ever, but what happened with the D-block jumpsuit comment about it helping to prevent "ass-rapery"?

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  194. Haha, thats great :-D

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  195. Anonymous2:44 PM

    it's better than what people are wearing nowadays.

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  196. Anonymous3:04 PM

    You made some very slight changes to the commentary over the last few days and it's not as good as it was. Change it back!

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  197. Anonymous3:07 PM

    What I recall about those catelogs was the lingerie section. I was too young to know about masterbation but I knew what I liked. Where are those lovely images?

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  198. Effing brilliant. That is blogger GOLD!

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